Meet our REmmy 2016 Innovative Project Over 50,000 SF

During the November REmmys event, the Edmunds.com Headquarters was recognized as the Best Innovative Project Over 50,000 Square Feet. The team included: Edmunds.com, M+M Creative Studio, lewis|schoeplein architects, Corporate Contractors, and Travers Cresa. We asked Chris Mitchell, CEO of M + M Creative to share more about the vision for the project.

How long have you been working with Edmunds.com – How would you describe the relationship?

M+M: We’ve known the client since 2006 - when we were Design Principal (Chris) and Associate Principal (Sandra) at our previous firm - where we designed their original HQ in Santa Monica. In 2010 when we started M+M Creative Studio, Edmunds followed us and we’ve completed several projects for them - an expansion project in Santa Monica (2012), a new Regional Office in Detroit (2014) and most recently their new HQ (2016) 

What is important to a successful client/designer relationship today?

M+M: Listening and putting yourself in the client’s shoes each and every day - at the end of the day you’re spending their hard earned money - and the value we provide must be tangible at every step 

What drove the design concept/thinking for the new Edmunds.com space?

M+M: The client wanted a solution that embodied their brand - as though one was walking into the physical embodiment of their web site - we built upon this idea - that of  “dipped in the paint bucket of the brand” - that brought us to the suspended and rotating Corvettes at the center reception of the space, the floor way-finding graphics, the racing stripes, etc. 

What is the most exciting trend/thinking in design for CRE as you look to the future?

M+M: There’s lots (and lots) of talk about office spaces these days  - too open or too closed - pros and cons on both sides of the fence - but we think the key is real variety - giving people real options to work in the way that is most comfortable for them - and to have a business plan (as Edmunds does) that reinforces and feeds into the design concept of the space itself - not only are they winning design awards - but most importantly business awards that give them clear numbers on how the new space contributes to their retention, growth and employee engagement - due in no small part to the space design.

Plans are already underway for the exciting and dynamic REmmys 2017. Start planning now for your submission!